Overview
This training provides an introduction to Siteimprove Marketing Analytics and demonstrates how affiliates can use analytics data to better understand website performance and visitor behavior. The session includes real-world examples and walkthroughs of key reporting features available within Siteimprove.
What You'll Learn
By watching this training, you'll learn how to:
- Navigate the Siteimprove Marketing Analytics dashboard and locate key website performance metrics.
- Review website traffic trends, popular content, visitor demographics, and device usage reports.
- Analyze visitor behavior and understand how users interact with your website content.
- Create and interpret User Journeys to visualize the paths visitors take through your site.
- Use Heatmaps, Click Maps, Scroll Maps, and Struggle Maps to identify engagement opportunities and usability issues.
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